The triptych poster sets are for a film event. The first approach is symbolic, the second is using typography and third is using repetition. Each poster is part of a campaign and can also be viewed together. The overall goal is to show that each poster in one set can work individually as well of them being together.
The symbolic approach represents an evolution of
a film camera.
The second approach represents motion or how the type will be shown in credits of a film will look on top of a old film reel.
Last approach shows a repetition of the cliffhanger surrounded by a camera frame.